Almost every small business, including DQ franchise locations, are on some form of social media. It's a great way to connect with customers and promote your latest and greatest products, like Blizzard of the Month flavors or cake designs. However, many businesses tend to make a few common mistakes on social media that can be easily avoided. This article will discuss small businesses' most common social media mistakes and how you can avoid them!
One of the most common mistakes many small businesses make on social media is trying to be active on too many platforms. This can quickly become overwhelming and result in a lack of quality content. It's important to focus your efforts on one or two platforms that are most relevant to your business and where you know your target audience is spending their time. For example, Facebook and Instagram would likely be more beneficial for restaurant franchises than Snapchat or LinkedIn.
Another mistake businesses make is being too sales-focused with their content. Social media should be used to connect with your customers and build relationships, not just sell products or services. If all you're doing is pushing out promotional content, you're likely to turn people off and lose followers. Nobody wants to subscribe to a business's account if it's just going to be a giant advertisement. Balance your content by sharing helpful information, tips, or behind-the-scenes looks at your business and the occasional promotion.
Many small businesses try to do everything manually, which can quickly become time-consuming and overwhelming. Fortunately, many tools and automation platforms are available that can help with tasks like scheduling posts, analyzing data, and more. Investing in some type of social media management tool, like HootSuite, Buffer, or Sprout Social, will save you time and help you to be more strategic with your content.
It's easy to get caught up in numbers like your follower count and the number of likes or comments on your posts. However, it's important to remember that social media is not all about vanity metrics. Your number of followers doesn't matter nearly as much as engagement. A small group of engaged customers is much more valuable than a large group of people who never interact with your content.
Finally, one of the biggest mistakes that small businesses make is not being patient enough. Building a following and seeing results from your social media efforts takes time. Don't give up if you do not see the results you want immediately! Keep creating quality content and engaging with your audience; you will eventually see the payoff.
As much as we like to believe that we can do everything ourselves, there comes a point where professionals need to be called in. The team at BuzzTown will help you manage your social media so that you can focus on the things you do best. Because our founder is a co-owner of several Dairy Queen locations, we have access to the DQ Hub and all of the images they provide in the DQ Image Source. You won't need to send us new images for every post we make, we already have that covered. Even if you just need help for a short, limited amount of time, we can help! Just Book a Call with us, and we can answer any questions and go over exactly how we can help!
Avoiding these common mistakes will help you to be more successful with your social media marketing. Best of luck, and if you need any help with your social media, just reach out!